Promote Your Product – Three Simple Techniques
Now that you’ve created your product it’s time to let the world hear about it. Let’s promote your product.
In Field of Dreams the philosophy, “If you build it, they will come” may have worked. However, in real life, the philosophy is actually, “If you build it, and tell them about it, they will come.”
So, who do you tell and what do you tell them?
Promote Your Product Technique One – Start with Low Hanging Fruit
The first technique to promote your product is to start with the people you know that either want your product or know people that do. This technique is a hand to hand combat technique. You’re going to talk to people directly and ask them two simple questions:
- Hey Jane! I have a new product X. It helps with [benefit for Jane]. Would you be interested in buying one for yourself?
- Thanks, Jane! Do you know anyone that might be interested in buying X that I should talk to?
That’s it. Now, make a list of five people that you will call, email, or text (Social Media DM) those questions today. Repeat that for the next five days and you’ll have reached 25 people that you know. You’ll either have some good sales results, some great leads to follow up on, or some good feedback on how you can improve your product.
Promote your Product Technique Two – Leaving the Shallow End
Once you’ve reached out to your contacts directly it’s time to start expanding your efforts into deeper waters. The strategy here is to remain in familiar territory but do a broader outreach.
On your social media platforms that you are active on (Facebook, Instagram, Twitter, LinkedIn, etc.) post about what you’ve created and how it’s beneficial. Link back to your product to help people that are looking for it find it.
If you are a member of a group that has interests aligned with your product this is a great place to promote your product. Make sure you post there and reply to any comments or questions that come up. Make sure your posts layout the benefits your product brings to the table and don’t just rattle off a list of features.
Technique Three – Diving Deeper
This technique to promote your product gets you out into the open waters where even more potential customers can find your work.
Create a demo video of your product in use and then post it to YouTube. Walkthrough how your product works and what it’s like to actually use it. Include the link to your product in your video description and make sure to describe what your product does in the description as well.
You’ll attract people that are wanting to learn how to build a product like yours and many will decide that buying your product is a better way to go.
You’re all set. Go out there and promote your product!
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